Now this is a cool story form experiment

The BBC conducted an interesting experiment in story form yesterday:  A quick video report it labelled the #Instafax on its Instagram account.

This is smart in many ways, but mostly because it’s using the social network to share the report, and that it offers a quick news bite for those with short attention spans. (Of course, the Beeb directs followers to its main news site for those wanting more than a snack – sadly Instagram doesn’t allow users to hotlink.)

If you think about it, most Instagram users would be on their phone, and don’t have time to sit through a 2:00 report.

#Clever BBC, very smart.

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