I have always argued that there are more folks on the ground than reporters, and often they can tell their story better than any outsider can.
Case in point: The @UW_Cameras twitter account from United Way Ottawa, where I work. United Way Ottawa gave some of the agencies it funds a wifi-enabled iPhone (dubbed a ‘community camera’) and gave access to this twitter account. We then asked them to show the world how they are changing lives on a daily basis.
The photos are stunning, and they tell a story better than we at United Way ever could. Take a look:
We’re hoping this initiative helps donors understand the impact their dollars are making, that people understand #WhatWeDo.
Over the coming months the phones will circulate to other community agencies who will use the cameras to highlight what they do.