At one point in her presentation, Rusk talked about ‘babble’, the seemingly inane, which allows companies to connect with individuals. “I love babble,” she said.
I put up my hand, and asked her – and the room – if they felt the source of the Twitter account determined whether or not they were interested in babble.
This is something I’ve been thinking about in our newsroom, where we have two Twitter accounts: @OCHeadlines, which is a robot-feed of headlines as they update in the various sections of our site; and @OttawaCitizen, which is operated by ‘humans’, who can respond to reader questions about stories, delivery, etc. as well as post breaking news – and tell you why you might want to read a story (providing as much context as possible in 140 characters).
The products in our everyday world are as much a part of who we are as the friends we keep, according to Jordan Banks, the managing director of Facebook Canada.
For this reason, it’s as natural for brands to be a part of our Facebook timeline as important life events like marriage, the birth of a child, or a new career, he said Tuesday during a lunchtime address to The Canadian Club of Ottawa.
In his presentation titled ‘Organizations are better in a connected world,’ Banks spoke of the early days of Internet, which began as rudimentary browsing and searching. It has evolved, he said, into a domain filled with social context.
“It was all about search,” he said. “it had no social context; it was using an algorithm that had nothing to do with you.
“People want personalized, timely results that reflect who they are and what their friends are interested in,” he said.
You may have seen a friendly offer from Facebook to ‘help subscribers find you by verifying your account.’
Click on the link to verify your account, and you’ll see a screen asking you to upload a photo of a government-issued, photo ID from your passport, driver’s license, work/military ID.
Don’t worry, the message continues, if you don’t have one of those, you can upload two of these alternate IDs: a school or work ID card, library card, credit card (!!), birth certificate, Social security card.
These IDs must show my name, picture and birthday, be in colour… but here’s a key point:
“Have any sensitive information (ex. your credit card number of driver’s license number) blacked out or covered up”
I suppose I should be reassured by this message from Facebook:
Once we verify your account and name, we’ll permanently delete your documents.
As we set up our Pinterest page, a colleague said to me, “You know that it’s mostly women on Pinterest.”
I paused. “And?…..”
“Well, that’s a good thing, because our Google+ page is seen by mostly men.”
“And it’s mostly crafty lifestyle stuff on Pinterest, so we should put that kind of thing on there.”
I’m not even going to comment on the sexist comment that women are only interested in “crafty lifestyle stuff” (feel free to do so in the comments area below), as such is life in a male-dominated newsroom.
And he’s not off. We set up an Ottawa Citizen Homes page on Facebook last fall, and it has 16 fans. In the first 8 minutes of its existence, our Homes pinboard on Pinterest had 39 followers.
Open government, open data and and open dialogue : These are the goals of Canada’s Treasury Board President and Member of Parliament Tony Clement.
“Today, citizens demand more accountable and transparent government to know their tax dollars are being well managed,” Clement said to a crowd gathered for a Third Tuesday event in Ottawa on Monday night (yes, I know.. not a Tuesday).
Clement spoke optimistically about social media platforms making it easier to engage with Canadians, and giving citizens more immediacy, and a “powerful way to create dialogue that can bring about better government.”
He has big goals, great goals. But it’s a huge shift. Clement’s task is not unlike trying to turn an aircraft carrier around with a canoe paddle.
There’s a quasi-time-honoured tradition of cocktails and banter that have led to news leads.
But a party I recently attended reminded me of the importance of involving the community in news. (By this I mean more than the lot of us getting hammered.)
Typically, party music is the job of the host. Indeed, for this party, the host spent the day on iTunes, downloading and cultivating the perfect playlist that would create the absolute ideal atmosphere for merriment.