When working on newspapers, layout and design folks keep an eye out (or at least try to) for poor story placement next to advertisements.
Hypothetical: Woe is the advertising salesman who sees a half-page ad for his client, Hypothetical Air, next to a story on a major air crash.
Continue reading Photo: An unfortunate web juxtaposition
If you’ve read an earlier post on metred content how it changes the objectives of a newsroom, you might think I’m all about the cash grab.
Or that I’m a Pollyanna, putting a positive spin on things.
Yeah, people got mad at that post. The thought of public service journalism (and that is exactly what journalism is when done correctly – I’m talking about more than a Kim Kardashian photo gallery) costing something is outrageous.
To which I say: how much did that coffee cost you this morning?
Here’s the thing, here’s the ugly truth: reporters, photographers, editors, copyeditors, paginators, web editors, developers… cost money.
Continue reading You just can’t ignore the dollars and sense