Publishing content has never been this easy, companies no longer have to rely on traditional media to get their message out.
Whether you’re publishing content as a company or an individual, there are a few fundamentals to keep in mind.
1. Know your audience
Who are you writing for? This is the first and most important step towards designing content to appeal to that audience. Take the highly-coveted world of the ‘mommy blogger.’ Pampers has created ‘Mommy Corner’, with lots of parenting tips for newbie parents. The site offers tips on how to get babies to sleep through the night, what to do with your toddler on a rainy day, cooking with your child… and coupons and explanations of its full product line.
BONUS: Get your audience to join in, and create its own content! Lots of sites have an active community of writers, looking to get their voice out to a wider audience. Involve your audience in the discussion, and watch your web traffic grow as they share with their networks.