The BBC conducted an interesting experiment in story form yesterday: A quick video report it labelled the #Instafax on its Instagram account.
This is smart in many ways, but mostly because it’s using the social network to share the report, and that it offers a quick news bite for those with short attention spans. (Of course, the Beeb directs followers to its main news site for those wanting more than a snack – sadly Instagram doesn’t allow users to hotlink.)
If you think about it, most Instagram users would be on their phone, and don’t have time to sit through a 2:00 report.
#Clever BBC, very smart.
During a session on designing a digital newsroom at the recent ONA conference, Anjali Mullany of Fast Company (previously of New York Daily News) raised some interesting points about technology and its impact on workflow.
Mullany followed Gabriel Sama of Rest of the World Media, and Steve Hermann of BBC News online.
Sama talked about the physical newsroom – and said that it must be designed with the audience in mind, and must answer these questions:
- Who does the news organization want to reach?
- How does it want to reach its audience?
- What does it want to do and where does it want to publish it?
Newsroom production is project-driven, Sama said, and Newsroom design has been forced to move from the conceptual to pragmatic.
The BBC’s Hermann echoed this when he outlined a major shift in thinking at Britain’s biggest newsroom.
In 2008, the Beeb went from many different newsrooms that didn’t communicate with each other (BBC World, BBC Bulletins, BBC Online, and News 24) into a bigger, merged newsroom.
Continue reading Disrupting the workflow: Changes in newsroom layout at the BBC and technology at the New York Daily News