Tag Archives: Blackberry

5 simple ways to be a better publisher

Industrial age print presses are no longer required.
Industrial age print presses are no longer required to get your message out.

Publishing content has never been this easy, companies no longer have to rely on traditional media to get their message out.

Whether you’re publishing content as a company or an individual, there are a few fundamentals to keep in mind.

1. Know your audience

Who are you writing for? This is the first and most important step towards designing content to appeal to that audience. Take the highly-coveted world of the ‘mommy blogger.’  Pampers has created ‘Mommy Corner’, with lots of parenting tips for newbie parents. The site offers tips on how to get babies to sleep through the night, what to do with your toddler on a rainy day, cooking with your child… and coupons and explanations of its full product line.
BONUS: Get your audience to join in, and create its own content! Lots of sites have an active community of writers, looking to get their voice out to a wider audience. Involve your audience in the discussion, and watch your web traffic grow as they share with their networks.

Continue reading 5 simple ways to be a better publisher

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As newsrooms forge ahead, training can’t be left behind

Twitter announced a pretty big overhaul yesterday, with two big changes for our business: brand pages can now be built in Twitter, and Tweets will be more easily embeddedable.

Fantastic news, I thought, and Tweeted this:

Soon after, however,  @ByDanielVictor provided a reality check, reminding followers that Tweets are not written in stone.

The Twitter updates are great news for journalists (blog post coming soon!), and those in the social media sphere are no doubt excited. I know I am.

However, I was reminded this week the importance making sure everyone  understands new technologies, and how we use them.

Continue reading As newsrooms forge ahead, training can’t be left behind