Thank you to Steve Buttry for putting it plainly today: Lurking on Twitter isn’t enough.
I’ve heard from far too many journalists who sign up for Twitter, then don’t Tweet. Worse, they don’t follow anyone. So now they have an account that’s dormant. These same folks have probably set up a Facebook account, but they’ve added a few friends and don’t post.
In a webinar hosted Tuesday by Newspapers Canada, Buttry pointed out that by building followers and being conversational, you’re going to have stronger engagement.
And when it comes to crowd sourcing or looking for information in the public domain, you’re going to be more effective if you’ve built up a good social media presence.