The products in our everyday world are as much a part of who we are as the friends we keep, according to Jordan Banks, the managing director of Facebook Canada.
For this reason, it’s as natural for brands to be a part of our Facebook timeline as important life events like marriage, the birth of a child, or a new career, he said Tuesday during a lunchtime address to The Canadian Club of Ottawa.
In his presentation titled ‘Organizations are better in a connected world,’ Banks spoke of the early days of Internet, which began as rudimentary browsing and searching. It has evolved, he said, into a domain filled with social context.
“It was all about search,” he said. “it had no social context; it was using an algorithm that had nothing to do with you.
“People want personalized, timely results that reflect who they are and what their friends are interested in,” he said.
Open government, open data and and open dialogue : These are the goals of Canada’s Treasury Board President and Member of Parliament Tony Clement.
“Today, citizens demand more accountable and transparent government to know their tax dollars are being well managed,” Clement said to a crowd gathered for a Third Tuesday event in Ottawa on Monday night (yes, I know.. not a Tuesday).
Clement spoke optimistically about social media platforms making it easier to engage with Canadians, and giving citizens more immediacy, and a “powerful way to create dialogue that can bring about better government.”
He has big goals, great goals. But it’s a huge shift. Clement’s task is not unlike trying to turn an aircraft carrier around with a canoe paddle.