For Toronto hockey fans, Jan. 9 was a big news day: the firing of Toronto Maple Leafs General Manager Brian Burke was completely unexpected.
Also unexpected was how Canadian Press, the country’s wire service used Storify to tell the story.
- A screengrab from CP’s first storify
Think about it: A wire service, whose business model relies on revenues from subscribers, aggregated reaction to Burke’s firing and posted it online for the general public.
I asked Andrew Lundy, CP’s new Director of Digital (Wednesday was his third day on the job) about the decision to use Storify.