The NewsVroom goes everywhere, allowing the Daily Record in Pennsylvania to connect with its community.
Sometimes, you make a connection with your readers one person at a time – and that’s just fine by Parker, the Daily Record’s Managing Editor.
The Daily Record serves York County, Pennsylvania, an expansive region that includes 72 municipalities (with a population of about 400,000 people) and the City of York, with a population of 35,000 people.
Knowing that his readership was so spread out, Parker knew a traditional community newsroom wasn’t going to work.
People around in the region aren’t likely to travel to the Daily News’ relatively remote location in an industrial area of York, Parker said.
The NewsVroom functions as much as marketing tool as it does a mobile reporting unit. Parker is clear with his staff that the van doesn’t belong to the newsroom alone – it belongs to everyone.
The NewsVroom is at a high school football game every Friday night of the season. GametimePA’s Editor Elizabeth Jones manages all sports events.
Parker’s marketing team sets up what he calls a “carnival atmosphere” with tables and tents, and invites people to come see his news organization’s iPad app and how it works. Continue reading The NewsVroom: Four wheels and the Daily Record’s drive to connect with its community