But I also find it interesting that during conversations I’ve had with people (journalists, politicos, public relations/communications professionals) about social media, they think Twitter first. There’s no doubt that there are some key influencers on Twitter.
The products in our everyday world are as much a part of who we are as the friends we keep, according to Jordan Banks, the managing director of Facebook Canada.
For this reason, it’s as natural for brands to be a part of our Facebook timeline as important life events like marriage, the birth of a child, or a new career, he said Tuesday during a lunchtime address to The Canadian Club of Ottawa.
In his presentation titled ‘Organizations are better in a connected world,’ Banks spoke of the early days of Internet, which began as rudimentary browsing and searching. It has evolved, he said, into a domain filled with social context.
“It was all about search,” he said. “it had no social context; it was using an algorithm that had nothing to do with you.
“People want personalized, timely results that reflect who they are and what their friends are interested in,” he said.
You’re always a journalist, I believe. You can’t separate what you say from what you write.
For that reason, I’ve always been a fan of Facebook, but I’ve had trouble reconciling what it does (broadcasting an issue I’m having with a cheesecake recipe) and what I do (managing an online team and directing our social media and communities strategies). For that reason, I’ve been on Facebook, but I’ve always been very cautious about having friends, what I like, and what I share.
Not exactly the model of openness and sharing that Facebook was designed for.
Enter Vadim Lavrusik at this year’s Online News Association conference. Vadim works for Facebook now, as its Journalist Program Manager. He made a presentation on Facebook for Journalists (surprise), and I realized we just can’t ignore Facebook. The stats are amazing: