Tag Archives: Forbes

The ‘New Journalist’: the tale of a sexy SEO headline

I have to say, this one bothers me.

Over the weekend, Kashmir Hill of Forbes.com had a sensational instant webhit “How Target figured out a teen girl was pregnant before her father did.”

A sexy little piece of business analysis, it got more than 680,000 page views on a President’s Day weekend, and Ms. Hill made a name for herself.

But here’s the thing: Hill didn’t do any of the reporting for it.

Nick O’Neill was the first to call her on it. In a blog post titled ‘How Forbes stole a New York Times article and got all the traffic‘.

The original 6,700-word story, which ran in the Times’ Magazine under the headline How companies learn your secrets, with its months of research, was a great piece, O’Neill wrote, but “didn’t have the headline it deserved.”

Hill “cut out the crap and got to the real shocker of the story,” O’Neill blogged.

Continue reading The ‘New Journalist’: the tale of a sexy SEO headline

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