More than a few times, I’ve found myself in the uncomfortable position of selecting a hashtag.

The key goal to selecting a hashtag is hoping people will use it. And use it as you intended.

Without the necessary foresight, a hashtag can go bad in an instant.

Case in point this week is Carleton University’s upcoming 75th anniversary in 2017, and its very public launch of its website and branding #DistinctlyCarleton. The University even devoted a full page to the campaign.

I’m sure the communications folks were hoping to read lovely comments from faculty, staff, students and alumnae when they tweeted about the relaunch:

Continue reading Watching a hashtag spoil →