Ingram said the theme of his talk on online journalism ‘what’s different? What’s the same’ was really “the Good, the Bad, the Ugly.” He wanted to start with the bad because… well… the bad is pretty bad.
Speaking at a Byward Market pub, Ingram showed a graph of newspaper revenue, which he called “The cliff of despair.”
The money just isn’t there anywhere, and newspapers are making a mistake in going to readers for revenue.
The paywall, growing more and more common in North America, isn’t a solution, Ingram said. Paywalls are only a sandbag strategy, Ingram said. They don’t generate a lot of new revenue or readers. “Paywalls don’t help you innovate,” Ingram said.