Tag Archives: Jordan Banks

Product and its place in your Facebook timeline

Photo: Pat McGrath/Ottawa Citizen

The products in our everyday world are as much a part of who we are as the friends we keep, according to Jordan Banks, the managing director of Facebook Canada.

For this reason, it’s as natural for brands to be a part of our Facebook timeline as important life events like marriage, the birth of a child, or a new career, he said Tuesday during a lunchtime address to The Canadian Club of Ottawa.

In his presentation titled ‘Organizations are better in a connected world,’ Banks spoke of the early days of Internet, which began as rudimentary browsing and searching. It has evolved, he said, into a domain filled with social context.

“It was all about search,” he said. “it had no social context; it was using an algorithm that had nothing to do with you.

“People want personalized, timely results that reflect who they are and what their friends are interested in,” he said.

Continue reading Product and its place in your Facebook timeline

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