Tag Archives: Paywall

Can metered content save journalism?

Ok, hear me out on this one before you sit down to type out all your objections to metered content/paywalls/paid content  in online news.

Let me just point out how meters and paywalls change the objective of a newsroom.

Today, my company launched meters in four of its markets, including mine. Starting this morning, Ottawacitizen.com is free for print subscribers, 99 cents for the first month and then $9.99/month after that for all-access subscribers. (Here’s the FAQ on our subscriptions, and a note from our Publisher to readers. You can read about our subscription options here).

Rather than express my thoughts on metered content, which a) won’t change a thing, and b) won’t change a thing when it comes to our newsroom, I plan to take a look the long view.  I’ll be watching how meters/paywalls affect the business of news – and how we practise journalism long term.

Because the way we’ve been doing things online – competing for page views so that we can gain revenue from advertisers in a pay-per-click business model – isn’t working.

Continue reading Can metered content save journalism?