Tag Archives: Pinterest

Pinterest, Google+ and the gender divide in social media

As we set up our Pinterest page, a colleague said to me, “You know that it’s mostly women on Pinterest.”

I paused. “And?…..”

“Well, that’s a good thing, because our Google+ page is seen by mostly men.”

Uh huh…

“And it’s mostly crafty lifestyle stuff on Pinterest, so we should put that kind of thing on there.”

I’m not even going to comment on the sexist comment that women are only interested in “crafty lifestyle stuff” (feel free to do so in the comments area below), as such is life in a male-dominated newsroom.

And he’s not off. We set up an Ottawa Citizen Homes page on Facebook last fall, and it has 16 fans. In the first 8 minutes of its existence, our Homes pinboard on Pinterest had 39 followers.

Continue reading Pinterest, Google+ and the gender divide in social media

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