During a session on designing a digital newsroom at the recent ONA conference, Anjali Mullany of Fast Company (previously of New York Daily News) raised some interesting points about technology and its impact on workflow.
Sama talked about the physical newsroom – and said that it must be designed with the audience in mind, and must answer these questions:
- Who does the news organization want to reach?
- How does it want to reach its audience?
- What does it want to do and where does it want to publish it?
Newsroom production is project-driven, Sama said, and Newsroom design has been forced to move from the conceptual to pragmatic.
The BBC’s Hermann echoed this when he outlined a major shift in thinking at Britain’s biggest newsroom.
In 2008, the Beeb went from many different newsrooms that didn’t communicate with each other (BBC World, BBC Bulletins, BBC Online, and News 24) into a bigger, merged newsroom.
For that reason, I love that newsrooms like ours are starting to change the way they are exchanging information. We’re no longer broadcasting news, we’re hosting the conversation.
Live chats are a great way to connect our readers directly with the source. I think of it as throwing a fantastic cocktail party with all the mover and shakers… and our readers. All we do is make the connection, supply the venue, and watch the conversation unfold.