Tag Archives: Storify

Why Canadian Press is now using Storify

For Toronto hockey fans, Jan. 9 was a big news day: the firing of Toronto Maple Leafs General Manager Brian Burke was completely unexpected.

Also unexpected was how Canadian Press, the country’s wire service used Storify to tell the story.

A screengrab from CP's first storify
A screengrab from CP’s first storify

Think about it: A wire service, whose business model relies on revenues from subscribers, aggregated reaction to Burke’s firing and posted it online for the general public.

I asked Andrew Lundy, CP’s new Director of Digital (Wednesday was his third day on the job) about the decision to use Storify.

Continue reading Why Canadian Press is now using Storify