Tag Archives: Vadim Lavrusik

As newsrooms forge ahead, training can’t be left behind

Twitter announced a pretty big overhaul yesterday, with two big changes for our business: brand pages can now be built in Twitter, and Tweets will be more easily embeddedable.

Fantastic news, I thought, and Tweeted this:

Soon after, however,  @ByDanielVictor provided a reality check, reminding followers that Tweets are not written in stone.

The Twitter updates are great news for journalists (blog post coming soon!), and those in the social media sphere are no doubt excited. I know I am.

However, I was reminded this week the importance making sure everyone  understands new technologies, and how we use them.

Continue reading As newsrooms forge ahead, training can’t be left behind

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Why journalists can’t turn their noses up at Facebook

You’re always a journalist, I believe. You can’t separate what you say from what you write.

For that reason, I’ve always been a fan of Facebook, but I’ve had trouble reconciling what it does (broadcasting an issue I’m having with a cheesecake recipe) and what I do (managing an online team and directing our social media and communities strategies). For that reason, I’ve been on Facebook, but I’ve always been very cautious about having friends, what I like, and what I share.

Not exactly the model of openness and sharing that Facebook was designed for.

Enter Vadim Lavrusik at this year’s Online News Association conference. Vadim works for Facebook now, as its Journalist Program Manager.  He made a presentation on Facebook for Journalists (surprise), and I realized we just can’t ignore Facebook. The stats are amazing:

Continue reading Why journalists can’t turn their noses up at Facebook