Tag Archives: Video

5 simple ways to be a better publisher

Industrial age print presses are no longer required.
Industrial age print presses are no longer required to get your message out.

Publishing content has never been this easy, companies no longer have to rely on traditional media to get their message out.

Whether you’re publishing content as a company or an individual, there are a few fundamentals to keep in mind.

1. Know your audience

Who are you writing for? This is the first and most important step towards designing content to appeal to that audience. Take the highly-coveted world of the ‘mommy blogger.’  Pampers has created ‘Mommy Corner’, with lots of parenting tips for newbie parents. The site offers tips on how to get babies to sleep through the night, what to do with your toddler on a rainy day, cooking with your child… and coupons and explanations of its full product line.
BONUS: Get your audience to join in, and create its own content! Lots of sites have an active community of writers, looking to get their voice out to a wider audience. Involve your audience in the discussion, and watch your web traffic grow as they share with their networks.

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Video: What if you were interviewed by your 12-year-old self?

Twenty years ago, Jeremiah McDonald made a VHS tape, interviewing his future self.

With some clever editing and writing, he sat down with his tween self, and answered some hard questions.

It’s a great video, and while clever, illustrates the importance of maintaining a curiosity about people… even if you think you know them.

Now I ask you – what would you have asked yourself when you were a 12 year old?

(I probably would have asked me what it was like to not have braces)